Motion Graphics: Meaning, Types, Principles and Importance.

We all cheer with awe when Thor - The God of Thunder- swings his hammer to call the thunder on enemies, or Dr. Strange quickly creates portals to jump from places in our favorite MCU movies. Show your love for Dr. Strange's cool tricks, but the motion designers are the real magicians, and the real magic happens on a computer! ProAlley emphasizes motion graphic courses such as Master Motion Graphics in After Effects to help you learn the nuances of motion in graphic design. In this blog, we will discuss the basics of motion graphic design, including what is motion graphics, the types of motion graphics, the importance of motion graphics, and more.

The History of Motion Graphics

Before Motion Graphics existed, there was a time when graphic designs only worked in a flat, static format. But it was with advancements in cinema, especially in the opening titles, that Motion Design came in.

In the 1940s, Motion Graphics emerged from the experimental work of Oskar Fischinger and Norman McLaren. In the 1950s, great designers like Saul Bass, Maurice Binder, and Pablo Ferro brought Motion Graphics to the masses.

Motion graphics are extremely linked to technological advancements, so naturally, their developments are closely linked. In recent years, advancements in design and animation software have allowed Motion Graphics to become more accessible for those looking to learn or produce. At the same time, the ubiquity of screens all around us has created more opportunities to design and, therefore, animate content. From cars to billboards, smart refrigerators and phones in pockets, everything today uses motion graphics.

What is Motion Graphics?

By definition, Motion graphics means graphics in motion. This is the simplest definition you can get. Motion graphics add a movement or effect to an image or graphic design without following a set narrative. The image can be a character, logo, text, shapes, etc.

Motion graphics aim to communicate powerful visuals and engage viewers with effects and motions. Animated graphics, also known as motion design, help you understand the linkage between motion and design elements. Motion graphics is about transferring design knowledge to new media by adding elements of time and space.

Use of Motion Graphics:

Motion graphics are a common way to communicate with your audience and add depth to your story. They can convey a message when combined with music and effective copy.

Types of Motion Graphics

Motion graphics have a wider scope. Wherever animation and graphic design meet, you see visually stunning motion graphics. There are many types of motion graphics, and with technology, many new concepts are finding solid ground. Here are some common types of motion graphics used across industries.

• Product Animations
• 2D Animated Ads
• UI/UX Animations
• Animated Explainer Videos
• Advanced Animated Titles
• Template Editing
• Animated Graphic Loops
• Animated Logos
• Transparent Animated Assets
• Animated Typography

Principles of Motion Graphics: Things to Remember while creating Motion Graphics

Rhythm

When it comes to movement, pacing of action and scene transitions  is key to a good motion graphics video. It's about controlling time and space. Rhythm comes from different speeds of action at different moments in the  animation. Smoother, longer movements are more restful, while quick action and many transitions suggest something more energetic. Combining these into one video helps set the rhythm and create a climax.

Reading Time

Movements are not just elegant movements and wonderful rhythms. Another important aspect of the movement is the reading time. This means that every text and action on the screen must have enough time to allow the viewer to read and understand what is happening. A lot of things happening in a short period of time can seem chaotic and lead to misunderstandings.

Mass

When animating abstract images, it's important to think about how weighty and massive the image is and how that affects how it moves. That's because our eyes evolved to interpret the real world, not abstract images. Even if we think of ourselves as people unconnected from our animal origins, we are not. Our eyes still use facts about how things around us move to interpret what those things mean to us.

Appeal

appealing is one of the principles of animation, it makes the character or design stand out. Viewers feel realism and extra excitement when appeal is added to the design. The character must be able to draw on picture when presented. They must have attitude. The call is not only used for the main characters. But there are also villains, assistant and all the other characters.

Importance of Motion Graphics

Boundless Creativity

Motion graphics break the limiting barriers to creativity and let you go beyond traditional graphic designing to create something awesome. The new set of tools and interfaces ensure to spew something unique and outside the box to express your message creatively.

Simply The Message

Motion graphics allow you to reduce the complexities and simplify the message to the audience. A clear understanding of your brand message and your products/services can help the audience make a further call to action.

Best for Branding

Every brand strives to stand out from the crowd, and it's quite challenging in a competitive market. Motion graphics can be used flexibly to entice your audience and have robust visual communication with them to lift your brand.

Simplified Communication

Motion graphics simplify communication with moving pictures that can be associated with sound. You can produce content in multiple languages with text and voice recording changes.

Time and Cost-effective

With expertise in Adobe After Effect Essentials, one can easily create stunning motion graphics within a short span. Compared to the other content formats, the time needed to create them, and their overall impact, motion graphics content is a clear winner.

Conclusion

With the rise in market competition, staying unique is the key to success, and motion graphics can be a great driver to achieve the intended uniqueness through powerful visual communication. Effects and animations in videos are more easily noticeable and attractive than in other content formats. Businesses across the globe and industries are putting an impetus on motion graphics to communicate with their audience. People interested in motion graphics with a passion for creativity can have a great and lucrative career path here.

Also Read: How to become Motion Designer

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